One of the reasons Kristin Cavallari resonates with people is because, like it or not, the longtime TV star is refreshingly honest. From a business perspective, that unapologetic authenticity has paid off in the form of best-seller status for her numerous cookbooks and her expansive lifestyle brand, Uncommon James, which is now launching into an exciting new product category: beauty.
Today, Cavallari releases Uncommon Beauty, a five-piece skin-care line that will live under the Uncommon James umbrella. The former reality-show star says that the collection has been in the works for a while now, and her personal interest in skin care dates all the way back to high school and Laguna Beach.
“The number-one question everyone has always asked me is: ‘What’s your skin-care routine?'” Cavallari tells me. “It’s funny because I’ve actually been obsessed with skin care since I was a teenager, mostly because I was really prone to breakouts growing up and being in the entertainment business, being on camera, I was really concerned with how my skin looked.”
Over the years, Cavallari’s skin-care concerns evolved from spot-treating pimples before an event to checking ingredient labels. “About a year ago, I brought all the skin-care products I was using at the time to a lab to investigate what was in them,” she explains. “Turns out, the products that I thought were relatively clean and high-end were actually full of silicones and fillers.” The experience pushed Cavallari to start formulating Uncommon Beauty with the aim of creating a curated collection that she describes as “clean and effective.”
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