In August of this year, Rihanna officially reached billionaire status, making her the richest female musician in the world, with a net worth estimated at $1.7 billion, according to Forbes. But most of the chart-topping popstar’s wealth hasn’t come from her music; despite the enormous commercial success she has had over her 16-year career, the 33-year-old musical superstar (born Robyn Rihanna Fenty) has quietly transitioning into a legitimate business mogul since the launch of her beauty brand Fenty Beauty.
Although “quietly” may be putting it mildly. While she’s seemingly managed to separate her performer persona from her entrepreneurial side, she clearly knows what she’s doing when it comes to both. Not only is Fenty Beauty currently valuated at $2.8 billion, but the brand upended the $511 billion global beauty industry when it launched with 40 different foundation shades in 2017. Now offering 50 shades of foundations and concealers, “the Fenty Effect” set a new standard of diversity and inclusion in the beauty industry—forcing many brands to extend their range of shades in the years to come.