Giovanni describes itself as “Bridging the Gap Between Natural and Salon-Quality.” Explain in what ways Giovanni accomplishes that.
Giovanni has been “Bridging the Gap Between Natural and Salon-Quality” since 1979; long before clean beauty was a movement. Founded in Hollywood by professional hairstylist Arthur Guidottii, Giovanni began where performance mattered most: backstage. Arthur Guidotti, was also a pioneer in bringing global botanical ingredients, including tea tree oil, to natural hair care products. The legacy continues today under Arthur’s son, Giovanni, whose vision has built the brand into the #1 selling hair care brand in the U.S. natural products industry (according to SPINS data). Giovanni brought a new level of sophistication by offering a full range of professional hair care products to the natural consumer who wanted both high performance, vegan formulas, and botanical extracts.
In a crowded hair-care market, what is the core value proposition that sets Giovanni apart?
Giovanni’s products have been the hair care brand of choice backstage at the Emmys, Grammys, Oscars, and Tonys. In 2024 alone, Giovanni products were used on over 70 productions and we’re on track to support even more in 2025. Professional hairstylists have connected with Giovanni due to the quality formulas and ingredients making it the hair care brand of the entertainment industry.
In winter, the hair and scalp environment changes (cold air, indoor heating, dryness). How do your formulations support seasonal hair wellness and have “winter-ready” components?
Seasonal shifts demand adaptive care. Giovanni’s formulations focus on helping restore moisture balance, protecting the hair cuticle, and maintaining scalp hydration through nourishing botanicals, essential oils, and moisture-sealing plant extracts. Our Eco Chic Technology merges natural science with modern performance to help replenish elasticity and shine lost to cold weather and indoor heating, keeping hair soft and luminous all season long.
Which Giovanni products (or ingredients) are especially beneficial in combating winter dryness, static, split ends, or scalp flaking?
Our Smooth As Silk™ Deep Moisture Shampoo and Conditioner are winter must-haves. They are infused with vegetable proteins and aloe to help restore silkiness to dry, brittle strands. The Tea Tree Triple Treat™ Invigorating Shampoo and Conditioner support scalp balance with a refreshing botanical blend that removes buildup while maintaining natural oils. For an added layer of protection, Frizz Be Gone™ Super Smoothing, Anti-Frizz Hair Serum creates a weightless shield that locks in shine and prevents static. We also love adding a weekly mask for extra nourishment. Try the Castor Oil Hair Mask, 2chic® Ultra-Moist Mask, or Biotin & Collagen Restoring Hair Mask for deep hydration and renewed manageability.
Do you offer any “booster” products or seasonal add-ons intended specifically for winter support?
Yes. The Nutrafix™ Hair Reconstructor and 2chic® Repairing Super Potion Hair Oil Serum are our go-to winter boosters. Both are designed to help repair and seal damaged ends, add gloss, and strengthen strands stressed by cold weather and heat styling. These treatments layer easily with any Giovanni collection to boost softness, resilience, and protection during the driest months.
What underlying principles guide Giovanni’s approach to strengthening hair, preserving integrity, or promoting longevity?
Our philosophy is rooted in balance, offering strength without stripping, and hydration without heaviness. Each formula respects the natural structure of the hair fiber, using plant-based proteins, vitamins, and antioxidants. Hollywood’s stylists use Giovanni because it works on set for long hours of production.
Hair textures vary widely. How does Giovanni design products to serve all types of hair, without forcing a “one size fits all” approach?
Giovanni designs through the lens of diversity, with different curl, wave, and textures considered. Our collections are performance-tested across multiple hair types to ensure visible results for all. Whether lightweight hydration for fine hair, smoothing for frizz-prone strands, or deep moisture for coily textures, Giovanni products are intentionally modular so users can mix and layer to meet their unique needs.
Do you provide guidance or tools to help customers find the right Giovanni product line or collection for their specific texture and needs?
Yes. Our website features a Find Your Routine tool that helps customers discover their ideal Giovanni collection based on texture, condition, and desired results. We also provide ingredient education, expert tips from stylists, and product tips &tricks on our social channels.
For someone who has never tried Giovanni, what would your “starter trio” be? What do you want them to know about your brand?
A great introduction to Giovanni starts with the Tea Tree Triple Treat® Shampoo, Tea Tree Triple Treat Conditioner, and Frizz Be Gone™ Serum. Together, they help cleanse, hydrate, and protect, creating the foundation for healthy, glossy hair. Since 1979, the Giovanni Rule of Balance has been our commitment to make each product as pure and natural as possible without sacrificing exceptional product performance.
Where can consumers learn more?
Explore Giovanni’s full collection at www.giovannicosmetics.com, on Amazon, or at natural retailers including Whole Foods Market and Sprouts Farmers Market. Follow @giovannicosmetics on Instagram and TikTok for styling tips, tutorials, and product favorites straight from Hollywood to your everyday routine.
