Image credit: Le’Noir Skincare
A good skincare product doesn’t just sit on your shelf; it earns its place. That’s exactly what Rebecca Davis set out to create with Le’Noir Skincare. Rebecca’s journey began in beauty salons, where she listened to real people talk about real skin problems. With years of cosmetology experience, she learned what worked and what didn’t. What she couldn’t find on the market, she decided to create herself.
Le’Noir Skincare is her answer to a crowded skincare world filled with quick fixes and harsh chemicals. Each product is made with natural ingredients, a clear purpose, and a whole lot of love. Forbes Riley is endorsing Le’Noir Skincare via commercials on multiple cable networks.
In this interview, Rebecca talks about building a beauty brand from scratch, staying true to her values, and what it means to help people feel confident in their skin.
Rebecca, it’s a pleasure to have you here. As the visionary behind Le’Noir Skincare, how did it feel to have your brand endorsed by Forbes Riley and what does this milestone represent in the broader arc of your journey from cosmetologist to CEO?
Rebecca Davis: Thank you, it’s truly an honor. Having Forbes Riley endorse Le’Noir Skincare was a surreal and deeply affirming moment. She’s not only a legend in the world of product marketing but also a woman of substance, discernment, and influence. For someone like her to stand behind our brand meant that all the sacrifices, setbacks, and long nights were worth it.
As a former master cosmetologist who started with a vision for all-natural formulas, this moment represents far more than a celebrity endorsement; it’s a symbol of what happens when purpose meets persistence. It marks a turning point from small-batch passion to national presence, and it reinforces my belief that clean, effective, inclusive skincare deserves the spotlight.
In The American Reporter, you highlighted that Le’Noir Skincare was born out of your frustration with chemically saturated products that did more harm than good. How has that personal struggle shaped your commitment to creating clean, high-performance formulations, and how do you maintain that standard as the brand scales nationally?
Rebecca Davis: That frustration was very real and very personal. As a professional in the beauty industry, I saw how many products looked luxurious but were filled with harsh additives that compromised long-term skin health. I wanted to create something that honored the skin and didn’t wage war on it.
That experience shaped everything we do. Every ingredient we use is selected not just for trend appeal, but for real efficacy and safety. We invest in research and formulation integrity, and we don’t cut corners, whether we’re producing 100 units or 100,000. As we scale, we work with trusted labs that align with our toxic-free philosophy, and we maintain rigorous quality control protocols. Growth will never compromise our standards if anything, it sharpens our focus.
You’ve emphasized that Le’Noir Skincare redefines luxury by grounding it in nature’s finest ingredients like Vitamin C and Copaiba oil. How do you determine which natural ingredients align with your luxury ethos while still delivering measurable skincare results?
Rebecca Davis: For us, luxury isn’t about glitter or gimmicks, it’s about purity, performance, and the confidence that radiates from healthy skin. When selecting ingredients, we look for natural elements that carry both historical value and modern scientific credibility.
Vitamin C is a cornerstone in our line because of its powerful antioxidant properties and its ability to brighten, firm, and protect the skin. Copaiba oil, on the other hand, is an underrated botanical treasure. It soothes inflammation, supports skin regeneration, and adds a luxurious sensory feel to our formulations. We’re intentional about every component. Our products aren’t trend-based, they’re results-driven. That’s the essence of luxury we stand behind: clean, conscious, and clinically informed.
As Le’Noir Skincare gains national traction, especially with public figures like Madison Newbell joining as ambassadors, how do you ensure that your brand partnerships authentically reflect your values and enhance customer trust rather than just expanding visibility?
Rebecca Davis: Authenticity is non-negotiable. We don’t look for influencers, we look for advocates. People like Madison Newbell embody the values we hold dear: self-confidence, wellness, community, and integrity. Before partnering, we take the time to have real conversations, to make sure they not only love the products but genuinely believe in what we stand for.
Our audience is smart; they can spot when something is just a paid post. But when they see real people with real stories and real results using Le’Noir, it builds lasting trust. Visibility is important, but alignment is everything. Our ambassadors are an extension of our mission, not just our marketing.
Looking ahead, how do you envision the future of Le’Noir Skincare in a crowded and often trend-driven beauty market? What innovations or strategic shifts are you exploring to keep the brand not only relevant but influential in the years to come?
Rebecca Davis: We’re not chasing trends, we’re creating timeless solutions. But we are innovating constantly. From expanding our men’s line to exploring AI-backed skin diagnostics, our goal is to blend high-touch luxury with cutting-edge personalization.
We’re also doubling down on sustainability, refillable packaging, responsibly sourced ingredients, and education around mindful skincare. And at the heart of it all, we’re staying people-centered. I see Le’Noir not just as a skincare brand, but as a platform for empowerment and self-care in the luxury beauty space.
Our future isn’t just about products, it’s about purpose. And that will always keep us relevant.
Conclusion
Rebecca Davis sells confidence in a bottle. From serums to scrubs, each product reflects her years of learning, her care for skin health, and her belief that beauty should feel good, not forced.
This interview shows how great businesses begin with great questions. Rebecca asked what people needed. Then she built something that answered those needs. If you’re looking for skincare that feels like it actually cares, Le’Noir might be your next obsession.
And if you’re curious about what drives someone to turn personal experience into a full-blown skincare movement, Rebecca’s story is worth every word.
Put your best face forward.
