Dr. Larry Fan has built his career around a simple but deeply personal understanding: how people feel about their appearance can shape how they move through the world. As the founder of 77 Plastic Surgery, his work reflects both technical precision and an appreciation for the emotional side of transformation.
That perspective traces back to his own experience. After suffering a broken nose earlier in life, Dr. Fan became aware of how physical appearance can influence confidence and self-perception. “I understand firsthand how much appearance can impact confidence,” he explains. “That perspective shapes how I approach every patient.”
Founded in 2006, 77 Plastic Surgery was designed as a boutique practice focused on personalized care and high standards. Rather than operating at scale, the practice emphasizes tailored treatment plans and close patient relationships. The goal, according to Dr. Fan, is not just to deliver results but to ensure patients feel informed and supported throughout the process.
At the center of the practice is what Dr. Fan calls The Fan Method, a proprietary approach developed over decades of experience. The method prioritizes natural-looking outcomes while maintaining a strong focus on safety and consistency. “There is a difference between good and great plastic surgery,” he says. “My goal is to achieve that higher standard in every procedure.”
This philosophy extends across a wide range of services offered at 77 Plastic Surgery. The practice provides both surgical and non-surgical treatments, including facelifts, breast procedures, body contouring, and skin rejuvenation. Each treatment plan is customized, reflecting the belief that aesthetic goals are highly individual rather than one-size-fits-all.
Dr. Fan’s academic and clinical background also play a central role in shaping the practice. He completed his undergraduate studies at Harvard University and earned his medical degree at the University of California, San Francisco, where he also trained in both general and plastic surgery. Board-certified by the American Board of Plastic Surgery, he brings a combination of rigorous training and clinical experience to his work.
That foundation is reflected in how he approaches patient care. Consultations are designed to be educational as much as procedural, helping individuals understand their options before making decisions. “Patients should feel empowered, not pressured,” Dr. Fan notes. “The best outcomes happen when people fully understand what they are choosing.”
The practice also emphasizes innovation, integrating both established surgical techniques and newer non-invasive treatments. From injectable therapies to advanced skin treatments, 77 Plastic Surgery positions itself at the intersection of traditional plastic surgery and evolving aesthetic technologies.
At the same time, the business remains grounded in a human-centered approach. Dr. Fan and his team prioritize creating a supportive environment where patients feel comfortable discussing their goals and concerns. This focus on communication and trust is a defining element of the brand.
Beyond procedures, Dr. Fan views his work as part of a broader conversation about confidence and self-image. While aesthetic treatments can change physical features, he believes the more meaningful impact often lies in how patients feel afterward. “When people feel confident in their appearance, it can influence every part of their lives,” he says.
As 77 Plastic Surgery continues to grow, that balance between clinical expertise and personal connection remains central. The practice reflects a model where technical skill is paired with empathy, and where outcomes are measured not only by results, but by the confidence patients carry forward.
“Ultimately, this work is about helping people feel like the best version of themselves,” Dr. Fan says. “When that happens, the impact goes far beyond the procedure.”
