New York is the most skincare-obsessed state in America, a new study reveals.
The research, carried out by CBD and Hemp resource, Nature and Bloom, used Google Keyword Planner to find how frequently each state is searching for skincare products and search terms. These terms were combined to find each state’s average monthly searches for skincare-related terms per 100,000 people.
The study revealed that New York ranks as the state most interested in skincare. With 442 searches per 100,000 people, New York topped the list with the highest search levels for skincare terms related to cleansers, exfoliators, eye creams, moisturizers, serums, and toners of all 50 states. It also had the second-highest searches related to anti-aging creams and the third-highest number of searches for sunscreen-related terms.
California is America’s second most skincare-obsessed state, with 420 monthly searches for skincare-related terms per 100,000 residents. The state has the highest monthly average searches for anti-aging creams and the second-highest average searches for terms related to cleansers, exfoliators, eye creams, moisturizers, sunscreen, and toners.
Hawaii places third, with 380 monthly average searches per 100,000 people. The state has the highest level of searches for terms related to sunscreen, in addition to being the state with the fourth highest number of searches for toners.
New Jersey also ranks as one of America’s states most interested in skincare, placing fourth overall. With 369 monthly searches per 100,000 people, New Jersey has the second-highest search interest for terms related to serums, the third-highest level of searches for moisturizers and anti-aging creams, and the fourth-highest number of searches for exfoliators and eye creams.
Massachusetts is the fifth most skincare-obsessed state, with 365 monthly searches per 100,000 residents. The state has the third-highest number of searches in America for terms related to toners, serums, and eye creams and was the fourth-highest state searching for sunscreen, moisturizers, and anti-aging creams.
The 10 most skincare obsessed states in America
Rank | State | Average monthly skincare searches per 100,000 residents |
1. | New York | 442 |
2. | California | 420 |
3. | Hawaii | 380 |
4. | New Jersey | 369 |
5. | Massachusetts | 366 |
6. | Illinois | 347 |
7. | Nevada | 343 |
8. | Texas | 342 |
9. | Maryland | 340 |
10. | Washington | 335 |
Illinois is the sixth most skincare-obsessed state, with 347 monthly searches per 100,000 residents. The state has the fourth-highest number of searches in America for cleansers and the fifth-highest for exfoliators and moisturizers.
Nevada is seventh in the rankings, with 343 searches per 100,000 residents each month. The state saw the third-highest number of searches in America for cleanser-related search terms and the fifth-highest searches for eye cream.
Texas places eighth in the rankings, with the sixth-highest number of searches for moisturizer-related search terms. Texas records 342 searches per 100,000 residents on average for skincare products and related search terms.
The ranking reveals Maryland is the ninth most skincare-obsessed state in America, with 340 average monthly searches per 100,000 people. The state had the third-highest searches for exfoliators and sixth highest number of search terms related to cleansers, serums, and toners.
The tenth most skincare-obsessed state in America is Washington. Washington records 335 searches per 100,000 residents, with the state’s most searched skincare products being eye creams, sunscreen, and toners.
A spokesperson for Nature and Bloom commented on the findings:
“Google Trends recorded a 144% increase in searches for skincare over the past five years. This noticeable surge in skincare interest across the United States can be attributed, in part, to the rise of social media platforms that offer valuable guidance for beginners seeking to establish an effective skincare routine. This can come in the form of implementing a new addition to your skincare collection, such as a CBD based product or tips and tricks for how to apply the products.
“This study offers fascinating insights into the states with the most significant interest in skincare. Notably, New York and California rank among the top three, aligning with their reputation as fashion-forward states that embrace self-expression through appearance. Furthermore, it is no surprise that Hawaii has the highest number of searches for sunscreen, considering its abundance of sunshine.
“As the beauty industry continues to evolve, it is crucial to recognize the growing significance of skincare and its impact on individuals’ overall well-being. This study is a valuable resource for professionals and enthusiasts, shedding light on the states that lead the way in embracing skincare practices.”
