The wellness economy continues to expand, creating new opportunities for coaches, healers, readers, and practitioners who want to build businesses around their expertise. At the same time, professional coaching itself is becoming more established, with the International Coaching Federation reporting nearly 122,974 coach practitioners worldwide and an industry generating an estimated $5.34 billion annually.
Yet for many spiritual practitioners, turning a calling into a career remains the biggest challenge. Aly Kravetz, CEO and Founder of BetterWitch, believes the obstacle is rarely talent. Instead, she argues that many gifted practitioners approach business as something separate from their spiritual work, leaving them undercharging, struggling to find clients, or abandoning careers they genuinely want to pursue.
“Spiritual work is work,” Kravetz says. “You should be getting paid for the value you bring into people’s lives. Your gifts deserve the same level of professionalism, planning, and confidence as any other business.”
BetterWitch was created to help spiritual and wellness entrepreneurs build profitable businesses through business education, coaching, and community. The platform offers classes covering entrepreneurship alongside spiritual development, one-on-one coaching, and peer support designed specifically for practitioners who often feel isolated while building unconventional careers. The company’s philosophy is straightforward: business skills are not separate from a healer’s mission. They are what make that mission sustainable.Â
Kravetz brings an uncommon perspective to that work. Known online as BronxWitch, she has more than two decades of experience practicing magick, 15 years reading tarot, and is a Usui Reiki Master. Over the years, she expanded beyond spiritual services into education, coaching, podcasting, and entrepreneurship, creating a business model that combines spiritual practice with practical business systems.Â
She believes one of the biggest misconceptions within the industry is that financial success somehow diminishes authenticity.
According to Kravetz, many practitioners hesitate to charge appropriately because they fear appearing commercial or believe helping others should come at personal financial sacrifice. She argues that mindset often prevents talented practitioners from reaching more people.
“If your business isn’t sustainable, your impact won’t be either,” she says. “The more stable your business becomes, the more people you’re actually able to help.”
That perspective shapes BetterWitch’s coaching philosophy. Rather than focusing exclusively on spiritual development, the company teaches pricing, marketing, client acquisition, positioning, and long-term business strategy alongside personal growth. The objective is to help practitioners create careers capable of replacing traditional employment rather than remaining side businesses.
Kravetz says entrepreneurship does not require practitioners to compromise their values. Instead, she believes it requires treating those values seriously enough to build businesses around them.
She also argues that community plays an essential role. Many spiritual entrepreneurs work independently, making it difficult to exchange ideas, solve business challenges, or find accountability. BetterWitch’s coaching programs and online communities aim to create networks where practitioners can learn from one another while building sustainable businesses together.Â
Kravetz says that a collaborative environment often accelerates progress. While many entrepreneurs spend years learning through trial and error, her one-on-one coaching is designed to compress that journey into an intensive six-week process by providing personalized guidance and proven business frameworks.
Her own life reflects the principles she teaches. After relocating from New York City to the U.S. Virgin Islands, Kravetz intentionally built a lifestyle aligned with the freedom she encourages clients to pursue. She sees entrepreneurship not simply as a financial goal but as a way for practitioners to design lives that support both personal wellbeing and professional purpose.
As wellness continues moving into the mainstream, Kravetz believes demand for qualified spiritual practitioners will continue to grow. The bigger question, she says, is whether practitioners will develop the business skills needed to meet that demand sustainably.
“The world needs more healers who are able to stay in this work for the long term,” Kravetz says. “When we stop treating spiritual businesses like hobbies and start treating them like real businesses, we create more opportunities for practitioners, stronger communities, and better support for the people who need us most.”
