“With facial plastic surgery, patients are often concerned about the safety of going through surgery.”
Welcome to our Magazine, where we bring you exclusive interviews with visionary leaders who have left an indelible mark on their respective industries. Today, we have the distinct privilege of engaging in a candid conversation with Dr. Babak Azizzadeh, a luminary in the realm of facial plastic surgery.
As the CEO of a prestigious practice nestled in the heart of Beverly Hills, Dr. Azizzadeh has spent two decades sculpting not only the faces of his discerning clientele but also the landscape of his profession. In this in-depth interview, we’ll delve into the remarkable journey of a surgeon whose skilled hands and artistic vision have redefined facial aesthetics.
Dr. Azizzadeh’s commitment to pushing the boundaries of innovation in his field has set him apart, and today, he shares his experiences, challenges, and strategies for success with our readers. Join us as we explore the dynamic world of facial plastic surgery through the eyes of a true pioneer in the industry.
Name: Dr. Babak Azizzadeh
Company: FacialPlasticsBHCompany
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Table of Contents
We are thrilled to have you join us today! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Dr. Babak Azizzadeh: I’m a facial plastic surgeon in Beverly Hills, and my practice is focused on facelifts, rhinoplasty, facial reanimation, and non-invasive treatments. I’ve been in practice for the past 20 years, and we have been diligently focused on providing cutting-edge treatments, as well as developing novel and safe ways to address the aging process and other facial plastic surgical techniques.
My brand is unique because we are involved in developing novel techniques in a boutique way, where we provide hands-on, customized treatments. An important standard of my practice is safety. With facial plastic surgery, patients are often concerned about the safety of going through surgery.
With my deep understanding of facial anatomy and nerves, we can provide elegant, authentic, and beautiful results with the highest safety parameters. One upcoming product and service we are expanding is developing a healthcare technology platform to allow improved communication between patients and doctors in the aesthetic field.
Can you share a time when your business faced a significant challenge? How did you navigate through it?
Dr. Babak Azizzadeh: The COVID pandemic posed the biggest challenge for my business as we needed to balance the management of the shutdown, returning to work, patients who required our attention, and the financial well-being of my team.
Very early in the process, I decided to pay my entire team and quickly go remote, and within a few weeks, we formed a plastic surgery committee that determined how to safely return to work and perform surgery without undue risk to our patients and staff. Ironically, plastic surgery boomed in the coming months, and we have not slowed down since.
How has a failure or apparent failure set you up for later success?
Dr. Babak Azizzadeh: Plastic surgery is truly a combination of art and science combined with a human being’s unique healing process that is individualized and unpredictable. Additionally, each individual has expectations of outcomes, and each doctor’s ability to convey their capabilities is extremely complex.
As a result, there are times when there is a mismatch between the desired outcomes and actual results, leading to a less-than-satisfactory outcome. Although not common in my practice, I always use these circumstances to learn how to better myself in my patient communication and surgical approach. If you are not consistently seeking excellence, you cannot become and remain a great surgeon.
How do you build a resilient team? What qualities do you look for in your team members?
Dr. Babak Azizzadeh: Building a resilient team in the field of plastic surgery involves several key qualities in team members. I prioritize technical expertise and a commitment to staying updated with the latest surgical advancements and techniques, as precision and skill are paramount in our work.
54 Wellness Voice Magazine | Special Edition 2023 Additionally, strong communication skills are crucial, as clear and empathetic patient interactions are essential for successful outcomes. Team members should also be kind and empathetic as well as possess adaptability to handle unexpected challenges in the operating room, and demonstrate a strong sense of professionalism, integrity, and ethical standards in patient care.
Fostering a collaborative and supportive atmosphere within the team helps ensure that we can collectively overcome the pressures and demands of our profession, ultimately enhancing our resilience and patient care.
How do you maintain your personal resilience during tough times?
Dr. Babak Azizzadeh: I’ve grown to learn that my time with my family and prioritizing my mental health are essential in preserving my resilience in a demanding profession like plastic surgery. I also do my best to eat a balanced diet, stay active, and get enough sleep. I have an extremely supportive family and friend social network that helps keep me grounded.
Seeking support from trusted colleagues and mentors allows me to share experiences and gain perspective while maintaining a strong sense of purpose and passion for my work helps me stay motivated during challenging moments.
What strategies do you use to manage stress and maintain focus during a crisis?
Dr. Babak Azizzadeh: I walk almost on a daily basis with my wife, who is my rock. This is my number one strategy. I also have an extremely trusted colleague and partner at work, Dr. Larian, who is a calming voice during times of personal and professional crisis. I have been fortunate to have been blessed inherently with being focused on the task at hand so I can compartmentalize.
How do you communicate with your team during a crisis?
Dr. Babak Azizzadeh: In the medical field, particularly as a plastic surgeon, effective communication during a crisis is paramount due to the high-stakes nature of our work. My team and I employ standardized protocols and checklists to maintain a structured approach, reducing the risk of errors.
Constant updates and open channels of communication help ensure everyone is informed and can adapt to evolving circumstances swiftly. The unique complexity of medical crises necessitates a higher level of precision, coordination, and empathy in communication to safeguard patient well-being and optimize outcomes.
What advice would you give to other ceos on building resilience in their organizations?
Dr. Babak Azizzadeh: In the medical field, particularly as a plastic surgeon, effective communication during a crisis is paramount due to the high-stakes nature of our work. My team and I employ standardized protocols and checklists to maintain a structured approach, reducing the risk of errors.
Constant updates and open channels of communication help ensure everyone is informed and can adapt to evolving circumstances swiftly. The unique complexity of medical crises necessitates a higher level of precision, coordination, and empathy in communication to safeguard patient well-being and optimize outcomes.
How do you prepare your business for potential future crises?
Dr. Babak Azizzadeh: If your team has great communication and trust with one another, I think most situations can be managed. We try to emphasize this at our monthly meetings.
What’s the most important lesson you’ve learned about leadership in times of crisis?
Dr. Babak Azizzadeh: The leader has to lead! Your team is looking at you and your reaction to the crisis. Stay strong, be level-headed, and inspire the team to tackle the issue at hand collaboratively.
Jed Morley, VIP Contributor to WellnessVoice and the host of this interview would like to thank Dr. Babak Azizzadeh for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Dr. Babak Azizzadeh or his company, you can do it through his – Linkedin Page
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