“ Selling isn’t just about products; it’s about understanding why people care.”
Welcome to our exclusive interview with Gloria Kolb, the dynamic CEO and co-founder of ELITONE. In this enlightening conversation, we delve into the visionary world of women’s health innovation as crafted by the ingenious mind of Gloria Kolb.
As the driving force behind ELITONE, an FDA-cleared, non-invasive wearable treatment for women grappling with urinary incontinence, Gloria stands at the forefront of transformative healthcare solutions. With a staggering 30 patents to her name, Gloria has garnered recognition for ELITONE’s groundbreaking contributions, earning accolades such as the Best New Product of 2019 by My Face My Body awards and a top 10 finalist in Google’s Women Startup Challenge.
Her journey is punctuated by features in Forbes as a Top Scientist Driving Innovation in Women’s Health, Boston’s “40 Under 40” Award, and MIT Review’s “World’s Top Innovators under 35”.
Join us as Gloria Kolb shares insights into her entrepreneurial journey, the remarkable achievements of ELITONE, and her perspectives on thriving in the ever-evolving business landscape.
Name: Gloria Kolb
Company: ELITONE
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Table of Contents
We are thrilled to have you join us today! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Gloria Kolb: I am the CEO and co-founder of ELITONE, an FDA-cleared, non-invasive wearable treatment for women with urinary incontinence.
As an inventor with 30 patents, I’ve been honored for ELITONE inclusion in Best New Product of 2019 by My Face My Body awards, Sling Shot 2020, and a top 10 finalist in Google’s Women Startup Challenge.
I’ve been featured in Forbes as a Top Scientist Driving Innovation in Women’s Health, Boston’s “40 Under 40” Award and MIT Review’s “World’s Top Innovators under 35”. I have Mechanical Engineering degrees from MIT and Stanford and an Entrepreneurship MBA from Babson College.
In the past year, what is the greatest business achievement you’d like to celebrate with your team? Please share the details of that success.
Gloria Kolb: ELITONE is on a mission to help women improve their health, change their lives, and be more free. Go to the dance, hit the hiking trail, run the extra mile, and go on that road trip worry-free.
With ELITONE’s revolutionary technology, backed by 9 patents and 8 years of research and clinical trials, women can take back control of their bladders without interrupting their normal routine.
What advice do you wish you had received when you started your business journey and what do you intend on improving in the next quarter?
Gloria Kolb: I would have told my younger self to get some sales experience. You are selling almost everything you do (raising money to recruiting new employees).
Knowing how to sell, and why people care would have been helpful earlier. In this next quarter I intend to improve our customer conversion on our website (more selling).
Online business keeps on surging higher than ever, b2b, b2c, online shopping, virtual meetings, remote work, zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Gloria Kolb: We have already hired employees remotely, and we will continue to capitalize on our DTC website elitone.com. We hope it will be a place where people can go to for helpful information, and we can show ourselves as helpful leaders.
We have also utilized online services to do clinical studies in the home environment outside of the clinician’s office or hospital. We now do payroll, expense reports, other HR functions, and marketing activities all on the cloud. We expect we will continue to utilize these new services.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as the real challenge right now?
Gloria Kolb: We have a lot of people coming to our website right now, but we need to do a better job of converting them to buyers.
This is partly because we haven’t been segmenting in our early-volume years, and now it is harder to implement but nothing is stopping us!
Based on the experience gleaned in the past years, how can businesses thrive in 2023? What lessons have you learned and what advice would you share?
Gloria Kolb: I do think that even as a funded startup, you have to keep an eye towards profitability over spend at any cost. In that way, when there is a curveball, or downturn, you can stay focused and ride it out.
What does “success” in 2023 mean to you? It could be on a personal or business level, please share your vision.
Gloria Kolb: Right now, success is knowing that we hired well and our employees are happy. Then we get out of the way and let them do their job!
Jerome Knyszewski, VIP Contributor to WellnessVoice and the host of this interview would like to thank Gloria Kolb for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Gloria Kolb or her company, you can do it through her – Linkedin Page
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