In the bustling world of entrepreneurship, where success stories often emerge from unexpected passions, Talia Boone’s journey stands out as a vibrant bouquet of inspiration. As the CEO and Founder of Postal Petals, Talia seamlessly intertwines her love for flower arranging with a blossoming business venture.
What began as a personal quest for tranquility amid the chaos of quarantine transformed into a thriving enterprise that delivers farm-fresh cut flowers to doorsteps across the U.S. In this exclusive interview, Talia shares her captivating odyssey—from the serenity of arranging flowers as a form of self-care to the pivotal moment when she identified a gap in the market and courageously launched Postal Petals.
Join us as we delve into Talia’s entrepreneurial spirit, discovering how mindfulness, wellness practices, and the beauty of nature have not only shaped her business but have become essential threads in the fabric of her leadership style and daily life.
Name: Talia Boone
Company: Postal Petals
Check out more interviews with entrepreneurs here.
Table of Contents
Thank you so much for joining us. Please introduce yourself to our readers.
Talia Boone: I am the CEO and Founder of Postal Petals. I was first introduced to arranging flowers a few years ago. It began with me wanting fresh flowers in the house and being curious about what kind of arrangements I could create on my own.
Almost immediately, I fell in love with it. It was so calming and relaxing that I started to look forward to the hour or two that I would get to arrange flowers and just decompress and quiet my mind. It became my go to form of self-care and a way to relieve stress.
Two months into quarantine last spring, I was super stressed and desperately in need of a floral fix to ease my nerves as the walls in my home began to close in on me. I needed fresh flowers but the LA Flower Market was closed due to the lockdowns.
After looking around online for other ways to get my hands on some flowers, I came across a flower wholesaler who shipped large volumes of flowers to clients like florists, event & wedding planners, etc. all around the world. I just cold-called him hoping to convince him to reduce his minimums and ship me a small order of flowers that I could arrange at home.
Through that conversation, I learned about the obstacles that prevented him from accommodating my request, but by the end of our 2-hour call my mind was spinning. I realized that what I wanted didn’t exist but that could be an opportunity for me to possibly fill a hole in the marketplace.
I immediately went to work putting together a wireframe for what the business could look like. That was in May. By late July we launched in beta with nearly 20 domestic farm partners signed up to ship for us. Today, we’re shipping flowers all across the country.
As an entrepreneur, how do you incorporate mindfulness or spiritual practices into your leadership style? Can you share an instance where this approach significantly impacted your business decisions or team dynamics?
Talia Boone: I do flower arranging as part of my mindfulness and wellness practice. When I discovered the mental health benefits of flower arranging–how it calms the mind and boosts the mood–I became determined to:
- help make flower arranging at home easier and more convenient for people
- be an evangelist for flower arranging as part of an emotional/mental wellness regimen.
With these two goals in mind, I started my business, Postal Petals, after personally experiencing the mindfulness benefits of flower arranging myself.
Today, Postal Petals delivers farm fresh cut flowers to homes and businesses across the U.S. and we offer online and in-person flower arranging workshops for individuals, families and even entire companies!
Balancing a busy professional life with healthy eating can be challenging. What strategies or habits have you adopted to ensure your diet supports both your body and spirit, especially under the pressures of entrepreneurship?
Talia Boone: It’s important to eat and drink healthy to support both physical and mental health. I have a ritual of winding down my day with a cup of chamomile tea, which helps calm my mind before I head to bed. I also make sure to eat plenty of fruits and veggies, but I’ll indulge in tacos when I crave them too!
How have you transformed your workspace to enhance focus, creativity, and inner peace? Do you have any specific routines or environmental changes that have made a significant difference in your workday wellness?
Talia Boone: I highly recommend bringing an element of nature, like flowers or plants, into your workspace. The beauty, colors and scents of flowers and plants are all mood-enhancing feasts for the senses.
Different flowers benefit a work environment in different ways. For instance, chrysanthemum and gerbera daisies are known to improve indoor air quality, while jasmine encourages calm and comfort. Being near elements of nature is a great way to destress, induce focus, and get creative juices flowing.
Quality rest is crucial for peak performance. What sleep hygiene rituals do you follow to maintain high energy and clear thinking? How have these practices contributed to your success and well-being as a business owner?
Talia Boone: I already mentioned my chamomile tea ritual. I also try to get to and get out of bed around the same times every day. Consistency is a big help in getting a good, refreshing night’s sleep.
Jed Morley, VIP Contributor to WellnessVoice and the host of this interview would like to thank Talia Boone for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Talia Boone or his company, you can do it through his – Linkedin Page
Did you enjoy this article? Check out similar stories:
Disclaimer: The WellnessVoice Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.